About RJL Web Marketing

Rob Lucas

rob lucas rjl web marketing about headshot

“When you get down to it, we all have the same purpose: to help other people through our passion. The greatest task we have in life is to share the knowledge and skills we accumulate.” That’s what I do here. That’s what I aim to do for you.

All these things make me who I am

RJL Web Marketing was created in 2016. I discovered my passions and thought that I could help other companies. I was a freelancer for 5-years while working full-time before making the jump to an official business. It continues to be an amazing ride exploring the depths of my craft, owning a company, and all the great people I get to work with.

  • 2009 – Bachelor’s Degree in Communications

  • 2011 – Moved to Southeast Asia for an internship

  • 2013 – Began working for regional company as their marketing manager

  • 2016 – Started RJL Websites

  • 2021 – Went full-time; renamed to RJL Web Marketing

Goals & Mission

  • Maintain a completely paperless business.

  • Promote price certainty by offering you a service program; therefore, reducing an hourly billing or “pay-as-you-go” model. I simply dislike the idea of charging every time a client needs me.

  • Create a clear distinction as a Service company. Bringing a clean, well-designed, minimally invasive service plan to your company.

I spend an insane amount of time behind a computer. I have to get out once in a while.

When you get down to it, I’m still a…

Digital Marketing Professional

Companies – new or established – hire me to build and evolve their website and online presence. From there, it opens the door to several other activities to benefit your business.

I bring to your company a service model that involves web design, content marketing, search engine optimization (SEO), online search ads (PPC), content & search engine marketing (SEM), email marketing, and graphic design.


I work with companies looking to build and grow their website marketing systems. I bring the 3-key areas of web marketing that have proven most effective, including website design and growth, search engine optimization, content marketing, and paid advertising.

The model is fairly simple. It’s a package that includes:

This becomes a structured habit and we execute it with persistence and consistency.

A monthly subscription. A managed service for all things domain, hosting, and website. I work with companies in search of website admin, ongoing growth, and creative design services. I’m a relational and technical service built for businesses that don’t need the expense of a full-time employee.

Why a managed service pricing model? To avoid charging hourly fees. I have no hourly fees. This makes it easier to budget and reduces large spikey costs. I prefer relationships where if you need something simple, then I just do it.

“Side projects” (like if you need print materials) are simply quoted by the project.

All clients participate in some capacity:

  • Provide high-res images from within your company
  • Providing writing (unless you want me to handle that)
  • Reviewing progress and updates together

Ever-Evolving Toolbox

Ever-Evolving Toolbox

Tools that constantly change.

The technology remains relatively constant, but the tools constantly update and evolve. WordPress, plugin integrations, hosting/domain systems, Google’s business tools, and Adobe creative suite, among others, provides ongoing education.

While my Service system is relatively consistent among clients, their unique brands and needs offer constant hands-on experience.

Never stop learning.

rjl web marketing website toolbox wordpress
rjl web marketing website toolbox html coding
rjl web marketing website toolbox google
rjl web marketing website toolbox adobe
rjl web marketing website toolbox siteground
rjl web marketing website toolbox semrush sm
rjl web marketing website toolbox hubspot

It’s About Staying Fresh

Keeping up with certifications and continuing education.

Like most technology, internet marketing tools evolve. It’s important to stay current and aware. This means countless hours of online learning, attending in-person and webinar events, networking, testing, and research.

rjl web marketing website toolbox hubspot academy
rjl web marketing website toolbox google ads
rjl web marketing website toolbox google ads
web marketing solutions mobile websites graphic

Online Marketing Services for Your Business

Let’s work together! I manage the digital marketing tools that best communicate your services online. The process is built to deliver results, attract new leads, grow sales, and cultivate repeat business.