About RJL Web Marketing

Rob Lucas

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“When you get down to it, we all have the same purpose: to help other people through our passion. The greatest task we have in life is to share the knowledge and skills we accumulate.” That’s what I do here. That’s what I aim to do for you.

Who I Am

RJL Web Marketing was created in 2016. I discovered my passions and thought that I could help other companies. I was a freelancer for 5-years while working full-time before making the jump to an official business. It continues to be an amazing ride exploring the depths of my craft, owning a company, and all the great people I get to work with.

  • 2009 – Bachelor’s Degree in Communications

  • 2011 – Moved to Southeast Asia for an internship

  • 2013 – Began working for regional company as their marketing manager

  • 2016 – Started RJL Websites

  • 2021 – Went full-time; renamed to RJL Web Marketing

Goals & Mission

  • Maintain a completely paperless business.

  • Promote price certainty by offering you a service program; therefore, reducing an hourly billing or “pay-as-you-go” model. I simply dislike the idea of charging every time a client needs me.

  • Create a clear distinction as a Service company. Bringing a clean, well-designed, minimally invasive service plan to your company.

I spend an insane amount of time behind a computer. I have to get out once in a while.

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When you get down to it, I’m still a…

Digital Marketing Professional

Companies – new or established – hire me to build and evolve their website and online presence. From there, it opens the door to several other activities to benefit your business.

I bring to your company a service model that involves web design, content marketing, search engine optimization (SEO), online search ads (PPC), content & search engine marketing (SEM), email marketing, and graphic design.

FAQ

Niching Down

I work with companies looking to build and grow their website marketing systems. I bring the 3-key areas of web marketing that have proven most effective to benefit companies, including website design and growth, search engine optimization, content marketing, and paid advertising.

The model is fairly simple. It’s a package that includes:

This becomes a structured habit and we execute them with persistence and consistency. Clients typically desire all the above services. Learn more about Doing Business With RJL Web Marketing.

A monthly retainer. This makes it much simpler for you to budget for your marketing department. I prefer a relationship where if you need something simple, I just do it. Price certainly reduces hourly billing.

Any special projects (hourly billable projects) are only available for full-service clients.

All clients participate in some capacity:

  • Provide high-res images from within your company
  • Reviewing progress and updates together
  • I encourage your internal staff to participate as your website also becomes a tool they can leverage

Ever-Evolving Toolbox

Ever-Evolving Toolbox

Tools that constantly change.

The technology remains relatively constant, but the tools constantly update and evolve. WordPress, plugin integrations, hosting/domain systems, Google’s business tools, and Adobe creative suite, among others, provides ongoing education.

While my Service system is relatively consistent among clients, their unique brands and needs offer constant hands-on experience.

Never stop learning.

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It’s About Staying Fresh

Keeping up with certifications and continuing education.

Like most technology, internet marketing tools evolve. It’s important to stay current and aware. This means countless hours of online learning, attending in-person and webinar events, networking, testing, and research.

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Online Marketing Services for Your Business

Let’s work together! I manage the digital marketing tools that best communicate your services online. The process is built to deliver results, attract new leads, grow sales, and cultivate repeat business.

Contact Me Today!