RJL Web Marketing

Rob Lucas

Rob Lucas

I’m a digital marketing professional with experience building and growing the online presence of local services companies. It’s my mission to partner with your company and apply best-practice strategies and proven web tools.

My versatile background includes web design, content marketing, search engine optimization (SEO), online search ads (PPC), content & search engine marketing (SEM), email marketing, and graphic design. I combine all these tools to develop your web marketing into a lead-generating powerhouse for your business.

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When you get down it, we all have the same purpose: to help other people through our passion. The greatest task we have in life is to share the knowledge and skills we accumulate. That’s what I do here. That’s what I aim to do for you.

Come for the partnership and stay for the results.

  • You understand the necessity of modern digital marketing to reach potential customers online.

  • You have a great workforce with loads of knowledge that we can use to express your company’s expertise, authority, and trustworthiness online.

  • You understand that people search online to solve their problems, and you want a fighting chance to get in front of them.

  • Your competitors are competing in digital spaces, in which case we can do it better than them. Or if they’re not, then we have a great opportunity!

Most clients have marketing spend in various online and/or offline areas. I will build, develop, and manage the digital slice of your pie. Clients recognize me for creating efficient, modern digital marketing systems. And for being a trusted go-to guy they can call any time.

I work with service and trades companies looking to expand their digital footprint. By putting your expertise onto your website, we expand your searchability, create and nurture your audiences, and show your customers why they should do business with you.

Highly successful companies have topics, products, and services with the potential for mass web pages.

My model is simple. It’s a package that includes one or more service:

My clients typically desire all the above services. Learn more about Doing Business With RJL Web Marketing.

RJL Web Marketing is a monthly retainer for the core services. Simple. We treat any activity outside the Scope as a project billed separately.

I’m a Fractional Executive who builds and manages your web marketing environment.

All clients participate in some capacity. This is most successful when you’re present and active.

  • Provide high-res images from within your company
  • Reviewing progress and updates together
  • Your internal subject matter experts are greatly encouraged to participate

Ever-Evolving Toolbox

Using tools that constantly change.

While the overall technology is relatively constant, the tools evolve and the integrations between them require ongoing study and practice.

Keeping up with WordPress infrastructure, hosting/domain systems, Google’s business tools, Adobe creative suite, among others, gives me ongoing education.

My client’s unique applications offer constant hands-on experiences.

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rjl web marketing website toolbox google
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rjl web marketing website toolbox hubspot

To name a few. Even more tools on specific service pages.

It’s About Staying Fresh

Keeping up with certifications and continuing education.

As these tools evolve, it’s important to stay current on the certifications for these industry organizations. This means countless hours of online learning, attending in-person and webinar events, networking, and research.

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rjl web marketing website toolbox google ads
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Online Marketing Services for Your Business

Let’s work together! I manage the digital marketing tools that best communicate your services online. The process is built to deliver results, attract new leads, grow sales, and cultivate repeat business.