RJL Web Marketing
Rob Lucas
Rob Lucas
I’m a digital marketing professional with experience building and growing the online presence of local services companies. It’s my mission to partner with your company and apply best-practice strategies and proven web tools.
My versatile background includes web design, content marketing, search engine optimization (SEO), online search ads (PPC), content & search engine marketing (SEM), email marketing, and graphic design. I combine all these tools to develop your web marketing into a lead-generating powerhouse for your business.
Come for the partnership and stay for the results.
You understand the necessity of modern digital marketing to reach potential customers online.
You have a great workforce with loads of knowledge that we can use to express your company’s expertise, authority, and trustworthiness online.
You understand that people search online to solve their problems, and you want a fighting chance to get in front of them.
Your competitors are competing in digital spaces, in which case we can do it better than them. Or if they’re not, then we have a great opportunity!
Most clients have marketing spend in various online and/or offline areas. I will build, develop, and manage the digital slice of your pie. Clients recognize me for creating efficient, modern digital marketing systems. And for being a trusted go-to guy they can call any time.
Ever-Evolving Toolbox
Using tools that constantly change.
While the overall technology is relatively constant, the tools evolve and the integrations between them require ongoing study and practice.
Keeping up with WordPress infrastructure, hosting/domain systems, Google’s business tools, Adobe creative suite, among others, gives me ongoing education.
My client’s unique applications offer constant hands-on experiences.
To name a few. Even more tools on specific service pages.
It’s About Staying Fresh
Keeping up with certifications and continuing education.
As these tools evolve, it’s important to stay current on the certifications for these industry organizations. This means countless hours of online learning, attending in-person and webinar events, networking, and research.