RJL Web Marketing
Rob Lucas
Rob Lucas
A little about me! I’m a digital marketing professional with experience building and growing the online presence of local services companies. It’s my mission to grow the sales of great local partners through best-practice strategies and proven web tools.
My versatile background includes web design, content marketing, search engine optimization (SEO), online search ads (PPC), email marketing, and graphic design. I combine all these tools to develop your web marketing into a lead-generating powerhouse for your business.
Clients come for the relationship and stay for the results. Owners reach out to me because:
They understand the power of modern online marketing to reach customers.
They desire to use the knowledge in their workforce to express their expertise, authority, and trustworthiness online.
They understand that their customers are searching online for their services, and they want a fighting chance to show up.
They know that their competitors are already competing in these spaces.
Most clients have pre-existing marketing spend, and I manage the digital marketing slice of the pie. Clients recognize me for creating efficient, modern marketing systems to raise awareness, drive traffic, and create leads.
Ever-Evolving Toolbox
Using tools that constantly change.
While the overall technology is relatively constant, the tools evolve and the integrations between them require ongoing care.
Keeping up with WordPress infrastructure, hosting/domain systems, Google’s business tools, Adobe creative suite, among others, gives me ongoing education.
My client’s unique applications offer constant hands-on experiences.
It’s About Staying Fresh
Keeping up with certifications and continuing education.
As these tools evolve, it’s important to stay current on the certifications for these industry organizations. This means countless hours of online learning, attending in-person and webinar events, networking, and research.
