What is ClickCease?
ClickCease is an anti-fraud, detection, and prevention service software. The tool bolts onto Google Ads, Bing Ads, and Facebook Ads.
There are many tools on the market, such as PPC Protect, ClickGUARD, Clixtell Click Fraud Protection, AppsFlyer, Adjust. I did my due diligence by booking demos and researching a few of them. Ultimately, I landed on ClickCease as the tool of choice to service client accounts.
What is Click Fraud?
Click fraud means external parties or robots illegally click on pay-per-click (PPC) ads to exhaust an advertising budget.
“Illegal” – as of this writing, there are no laws against click fraud or ad fraud.
An interesting report by Search Engine Journal in 2021, called The Global PPC Click Fraud Report 2020-21, showed that 11% of all search ad clicks are fraudulent or invalid.