Doing Business With RJL Web Marketing

Summary: RJL Web Marketing fee is a monthly retainer. I promote price certainty for a number of reasons. It’s easier to budget for a fixed cost, and I’m not a fan of charging every time we interact. This helps me become more of a reliable partner.

The monthly retainer is the price to create and manage my system. I’ll bring to the table my tools and experience; a system that includes only the most critical components of growing your online presence. Companies hire me to tell them what they should be doing to compete in website and search engine spaces.

Special projects outside of the management service are at an hourly rate because they’re often unique and rarely occur. An example might be an ad-hoc graphic design request.

RJL Web Marketing fees are calculated on the scope to build and manage the web marketing service package I've designed from many years of experience.

You’re Hiring A Fractional Executive

Hiring RJL Web Marketing as your Fractional Executive is a modern approach that allows you to partner with someone more specialized in a field. In my case, it’s website design, website growth search engine optimization, and Google ads.

We’re in an efficient era where computer-bound professionals can offer services virtually. These partnerships are a relatively new frontier in the massively growing trend of WFA (Work from Anywhere) but have allowed smaller businesses to connect with more specialized services.

As such, our partnership will grow and you’ll discover me as your hybrid consultant and contractor. As a hybrid, I’m able to bring a great mix of benefits to your company:

  • A structured service using my tools and practices in website marketing
  • Someone experienced to handle all the technical aspects of website design and SEO
  • Fixed costs with price certainty*
  • Someone you can depend on to always answer the phone
  • Honest advice since I’m not trying to sell my time
RJL Web Marketing fees are calculated on the scope to build and manage the web marketing service package I've designed from many years of experience.

Internet Marketing Service

The lion’s share of my responsibility is aligning the core values of your company with that of your customers through the growth and development of your website and search engine presence. The definition of “results” is any combination of:

  • Deploying my toolbox expertly and efficiently
  • Success with monthly Scope deliverables
  • Producing leads for your company
  • Ensuring constant functionality of your web spaces
  • Ensuring consistent brand appearance and messaging
  • Creating your professional marketing collateral
  • Offering sound marketing consultation
  • Building trust in our relationship
  • Maintaining up-to-date professional knowledge in my field

Active Campaigns

These are activities that you see regularly including:

  • Initial website development
  • Creating new web pages and content on a schedule
  • Google Ads (PPC) Paid Search management
  • Any activity outside of my service package to support your business marketing goals

Background Processes

New website development or redevelopment is a time-intensive procedure. The initial build takes tons of energy, then we get into a regular rhythm of managing your paid search advertising (PPC) and expanding your website with search engine marketing (SEM).

Background processes and maintenance are necessary because technology evolves.

  • Tools that keep a website alive include domain, hosting, and site features (plugins)
  • Completing website backend updates and troubleshooting any issues
  • Front-end modifications and refreshing any visual or text component to improve the customer experience
  • Keyword research, writing, and editing for your content and search engine marketing (SEM) activities
  • Ongoing Google Ad campaigns (PPC) research, management, analysis, and evolution

Best Practices, Education, & Doing Business

Long-term growth and success depends on my ability to remain current in my field. Web marketing tools and methodologies constantly evolve.

  • Continuing education to remain current and maintain best business practices within the web marketing industry
  • Research, learn, and deploy new “martech” (marketing is largely technology these days)
RJL Web Marketing fees are calculated on the scope to build and manage the web marketing service package I've designed from many years of experience.

Communicating and Transparency Are Key to a Successful Partnership

  • Your presence and participation will also make our relationship most successful
  • I offer specialty services that can positively impact your company’s ability to grow and profit
  • Websites are often the foundation of lead generation
  • If your online activity isn’t evolving and growing, it’s decaying.

You may not think about me every day, but I’m always thinking about your website ecosystem. I’m also constantly working to stay up-to-date in my field, keep your system optimized and growing, stay ahead of your company’s web presence, and do research and development on new tools that can benefit my clients at large.

It’s my job to keep your business growing and thriving online.