Doing Business With RJL Web Marketing

Summary: RJL Web Marketing fees are an average monthly fee based on the scope of work to deploy and manage your web marketing service package, and any additional services to fit your business marketing goals. We work together to make your online presence an integral part of your company’s sales and marketing network. Some businesses are cyclical or seasonal. Since my fees are an average, they rarely change. Also, there’s no need to worry about fees when asking me for advice or help.

RJL Web Marketing fees are an average monthly fee based on the scope of work to deploy and manage your web marketing service package, and any additional services to fit your business marketing goals. We work together to make your online presence an integral part of your company’s sales and marketing network.

You’re Hiring A Fractional Executive

Hiring RJL Web Marketing as your Fractional Executive is a modern approach that saves you money through reduced payroll, costs, and fewer administrative headaches.

We’re in a more efficient world where computer-bound professionals can offer their services virtually and in person. These partnerships are a relatively new frontier in the massively growing trend of WFA (Work from Anywhere).

As such, our partnership will grow and you’ll discover me as your hybrid consultant, contractor, service provider, and freelancer. As a hybrid, RJL Web Marketing is a healthy mix of all those categories that will benefit your company by being:

  • More cost-efficient than hiring in-house a full-time marketing professional.
    • No overhead, taxes, benefits, 401k, office spaces, computer tools.
  • More cost-efficient than hiring a marketing/advertising firm.
    • No overhead costs of a larger company.
  • More real-time responsiveness.
RJL Web Marketing fees are an average monthly fee based on the scope of work to deploy and manage your web marketing service package, and any additional services to fit your business marketing goals. We work together to make your online presence an integral part of your company’s sales and marketing network.

Service Package

The lion’s share of the responsibility of your web marketer’s value is in the results. The definition of “results” is a combination of:

  • Deploying my toolbox expertly and efficiently
  • Producing leads
  • Ensuring constant functionality of your web spaces
  • Ensuring consistent brand appearance and messaging across online channels
  • Creating professional marketing collateral
  • Offering sound marketing consultation
  • Building trust in our partnership by offering transparency
  • Applying best business practices for active campaigns and processes
  • Maintaining up-to-date professional knowledge in my field

Active Campaigns

These are activities of my services that you see regularly. Active campaigns may include activities like:

  • Initial website development
  • Creating new web pages and content
  • Google Ads (PPC) Paid Search management
  • Any activity outside of my service package to support your business marketing goals

Background Processes

New website development or redevelopment is an extremely time-intensive procedure that can take weeks. Instead of charging one massive up-front fee, I make it more affordable by spreading that fee out over time. As the energy of the website build or redevelopment declines, we turn our sights to paid search advertising (PPC) and expanding your website by putting your expertise online – search engine marketing (SEM).

Background processes are required to support and grow your company’s marketing engine. Maintenance is a necessity because technology evolves. There are also subscription fees for specific elements that support the engine.

  • Activities and subscriptions to keep the website alive including domain, hosting, new features, and improvements.
  • Completing website backend updates and troubleshooting any issues that might affect functionality.
  • Front-end modifications as I identify efficiencies or to improve the customer experience.
  • Learning and deploying updates as the technologies behind the scene evolve.
  • Keyword research, writing, and editing to maximize search engine optimization (SEO).
  • Keyword research, writing, and editing for your content and search engine marketing (SEM) activities.
  • Ongoing Google Ad campaigns (PPC) research, management, analysis, and evolution.

Best Practices, Education, & Doing Business

Your long-term growth and success is dependent on my ability to maintain current in digital marketing. The practices and tools constantly evolve.

  • Continuing education to remain current and maintain best business practices within the web marketing industry.
  • Research, learn, and deploy new martech (marketing is largely technology these days).
RJL Web Marketing fees are an average monthly fee based on the scope of work to deploy and manage your web marketing service package, and any additional services to fit your business marketing goals. We work together to make your online presence an integral part of your company’s sales and marketing network.

Communicating and Transparency Are Key to a Successful Partnership

  • You will be required to participate and be present to make our partnership most successful.
  • I offer specialty services that can positively impact your company’s ability to grow.
  • Lead generation is the foundation of sales.
  • If you’re not evolving and growing, you’re dying.

You’re not thinking about me every day, but I’m thinking about you and working to 1) stay up-to-date in my field, 2) keep your system optimized, and 3) stay ahead of your company’s web presence – whether through active campaigns or the management of background processes.

It’s my job to keep your business growing and thriving online.