Doing Business With RJL Web Marketing

Summary: RJL Web Marketing (aka Rob Lucas) is a Fractional Executive. Companies hire me to bring niche, advanced, and technical knowledge for these three critical components of a web marketing strategy:

  1. End-to-end responsibility for the website from the domain, to hosting, to the technical framework.
  2. Direct and encourage the growth and development of your website.
  3. Search and display advertising – Pay-per-click advertising (PPC).

This is an all-in service structure. I appeal to companies seeking full responsibility, proactive directorship, and active growth of their website systems.

  • My clients range from $1M-$15M annual revenue.
  • The typical range of spend is $30k-50k per year.
RJL Web Marketing fees are calculated on the scope to build and manage the web marketing service package I've designed from many years of experience.

You’re Hiring A Fractional Executive

This is a fast-growing, modern approach that allows you to partner with highly skilled specialists. This same theory applies to many aspects of your company including finance, engineering, IT, marketing, and more. As always, you have options. Learn more about what hiring a Fractional Executive means.

Among the many activities I will accomplish for the benefit of your company include:

  • Competitor website analysis
  • Logo design and style guide
  • Website topic cluster, site planning, and mapping
  • Website design and build
  • Active growth into the future
RJL Web Marketing fees are calculated on the scope to build and manage the web marketing service package I've designed from many years of experience.

Further Explaining Costs

This is an ongoing, active service to keep your website growing alongside your company long-term. Let’s break it down into these three components:

  1. The Scope: This is my service.
  2. Google Ads: My typical client spends 1k-$2k per month.
    • I don’t profit from or take a commission on this ad spend. I’m the advisor/manager (as part of #1).
  3. Side Work: Things you may need outside of the Scope.
    • Help with other tasks as they arrive. One-off tasks.
    • Graphic design work (i.e. business cards, marketing collateral, etc.)

With these three components, the typical range of spending is $2,500-$4,200 per month. The effect of this depends on a cost-budget and time commitment comparison versus your other options like DIY, freelancer, full-time employee, or agency/firm.

Companies are different. It also depends on where your company is now, where you envision your company in the future, the type of representation you typically align with, and how professional you want your company to appear in commerce.

Reach out and I’ll provide a detailed Scope for your company.

A Budget-Friendly Pricing Model

Price certainty is highly desirable to companies for budgeting reasons.

“Projects” tend to create spikes in spending, often at inopportune times. The entire pricing model is designed to offer as much static spending as possible – an extremely budget-friendly model. The only spikes occur when Side Work (#3 above) is requested.

Please note that I only offer Side Work to full-service clients.

What Goes Into RJL Web Marketing?

People define “value” or “results” differently. It’s any combination of:

  • Deploying my toolbox and service expertly and efficiently
  • Success with monthly Scope deliverables
  • Producing leads for your company
  • Ensuring constant functionality of your website(s)
  • Ensuring consistent brand appearance and messaging
  • Creating your professional marketing collateral
  • Offering honest marketing consultation
  • Building trust in our relationship
  • Maintaining up-to-date professional knowledge in my field

Communicating and Transparency Are Key to a Successful Partnership

  • It’s the responsibility of both of us to prioritize your web marketing system to make it the most successful
    • Client participation is required
  • These specialty services can impact your company’s ability to grow and profit
  • Websites and online advertising are commonly a seed of sales
  • If your online activity isn’t evolving and growing, it’s decaying

It’s my job to keep your business growing and thriving through website marketing best practices.