Reviews for any business type can be beneficial. In general, they are real-world testimonials from people who deal with your company. Who wouldn’t want their best customers to speak on their behalf? Their words are free marketing for your company forever into the future.
- Karen is a landscape architect and buyer for a landscape design company. She can leave a positive review for the wholesale plant nursery she buys her plants. She’s probably never been asked.
- Mike is a project manager for a warehouse supply company. He can easily leave a positive review for the forklift company that services his machines. Maybe he has done business solely with the forklift company because of the good relationship. Who better than a long-term customer to leave a great review that tells others about his experience? He’s probably never been asked.
No matter the scenario, people do business with other people. Use your best relationships to help express to prospects what they can expect; otherwise, they’ll get their advice from negative reviews.
Pro move: get reviews from people outside of “customers.”
Your company interacts with other people from the supply chain. This could be delivery drivers, partners, vendors, or anyone else you can think of that engages with your company. Staff/employees are equally capable of telling the world why your company is great. Don’t try to cheat the system. Customer reviews should also be part of your diverse reviews; otherwise, it will look like you’re trying to hide something.
- Delivery drivers can leave good reviews because your operation is efficient and hassle-free.
- Vendors/partners can leave good reviews because you pay your bills on time and are great to work with.
- Employees can leave good reviews because your company puts effort into being a great workplace.