Build, Evolve, & Measure

Digital Marketing

RJL Web Marketing will build, develop, manage, and direct your website and web marketing system. I help companies by creating and managing their website(s), search engine optimization, content marketing, graphic design, and internet advertising.

This energy exists to offer your existing customers a great experience and to attract new customers searching for your services online.

Clients hire me to bring my expertise with the tools of the trade and depth of experience in digital marketing to create profound effects on brand awareness, traffic, leads, and sales.

Happy to provide references at your request.

  • Domain/Hosting

  • WordPress/Theme

  • Traffic Analytics & Insights

  • Custom Design & Graphics

  • Sales Funnel & Forms

  • Visual Site Mapping / Architecture

  • Schema & Rich Text

  • Technical SEO (Speed, Responsiveness, Caching)

  • Service & Articles Pages

  • Keyword Research

  • Writing/Editing

  • Image Production

  • Jobs & Job App Portals

  • Best-Practice On-Page SEO

  • Google Crawl & Indexing

  • Internal & External Site Links

  • Seeding Your Social Media

  • Google Search Ads

  • Google Display Ads

  • Remarketing

  • Discovery Campaigns

  • Analysis & Management

Get an additional paid boost of quality and relevant visibility, traffic, and leads in the locations we choose.

*Additional budgets required.

  • Graphic Design

  • Logo, Branding, & Style Guide

  • Online Profiles

  • Promotional Products & Wearables (Large Quantity Only)

  • Consultation & Advisory

Special projects are only available to full-service clients.

My fees are a monthly retainer. Learn more >>

Web Marketing Services

We work together to create a digital marketing department within your business. Read more about Onboarding >>

This is where it all begins. The website is the home base of your web marketing. It’s the online face of your company. It’s your digital salesperson.

Many of your other online marketing activities (social media, email marketing, online listings, PPC paid search ads, etc.) will link back to your website. This is where people will learn about your company, products, services, and see why you’re an authority who can solve their problems.

Search Engine Optimization

People are searching the web for your services. It’s important for people to find you, but also to arrive at a speedy, mobile-friendly, and user-friendly website.

SEO stems from the tools and methodologies used to build (and further grow) your website. As your company’s overall ability to occupy as much space on search engines as possible, SEO extends into all of your company’s ability to be active and network online.

Boost your business, hit your target audience, and deliver results.

Pay-per-click (PPC) advertises your business on Google’s search results and across the web. I conduct keyword and competitor research, landing page optimization, conversion tracking, and benchmark reporting to get the most return on your ad spend.

Search engine marketing (SEM) means putting your expertise online to position yourself as an authority.

It’s no secret that people search online. They’re looking to learn. They’re looking for solutions to their problems. They’re also vetting you and your business against your competitors. The winning company is often the one that offers a world-class customer experience on its website.

Ever-Evolving Toolbox

Using tools that constantly change.

While the overall technology is relatively constant, the tools evolve and the integrations between them require ongoing study and practice.

Keeping up with WordPress infrastructure, hosting/domain systems, Google’s business tools, Adobe creative suite, among others, gives me ongoing education.

My client’s unique applications offer constant hands-on experiences.

rjl web marketing website toolbox wordpress
rjl web marketing website toolbox html coding
rjl web marketing website toolbox google
rjl web marketing website toolbox adobe
rjl web marketing website toolbox siteground
rjl web marketing website toolbox hubspot

To name a few. Even more tools on specific service pages.

Partnering with RJL Web Marketing

Trusted partner with great business owners.

I help companies grow their visibility online with my knowledge of web marketing tools and best practices.

A fractional executive is a home run for many companies. I work with business owners to create and expand their company’s online footprint and brand reputation.

web marketing solutions mobile websites graphic

Online Marketing Services for Your Business

Let’s work together! I manage the digital marketing tools that best communicate your services online. The process is built to deliver results, attract new leads, grow sales, and cultivate repeat business.