Advertise, Search, Convert

PPC (Google Ads)

Paid Search advertising helps people find your business quickly when they’re searching in Google’s network: Search, Display, Gmail, YouTube, and Discovery. I’m an experienced and certified Google Ads specialist.

Paid search (PPC) is only available for full-service clients.

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A Website & Internet Marketing Service

Website
Design

Complete
SEO

PPC Paid
Search

Content
Marketing

Tools in the Toolbox

Among the paid search tools and skillsets that I bring into your business.

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Continuing Education

Staying up-to-date on managing effective Google Ads campaigns.

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PPC Starts With Your Website

Ads have to go somewhere, right? So, it begins with where we’re sending people… your website.

In order for Google to consider showing your ad(s), the campaigns need complete care. The landing page must adhere to best-practice on-page search engine optimization. From there, we work ahead to tailor your Google Ads to best promote that landing page through text, display, or discovery campaigns.

Google is far more likely to serve ads where landing page(s), keywords, and ad copy – in combination – are most likely to solve the searcher’s intent.

If you could simply pay money to be the #1 spot, how would local companies ever compete with global rank hunters? Google Ads works on the same principles as its search engine – providing the best possible results.

Example of Google Ads Components

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Search & Display

Search and Display Ads aim to connect people when they’re searching for niche topics or services from your business. This strategy of paid advertising increases visibility and traffic from people searching for specific keywords that relate to your services. If your landing page is designed to solve their problem, then we want them to call, email, or contact.

  • STRATEGIZE BIDS for mass visibility, website clicks, or conversions.
  • EASILY track and measure results.
  • QUICKLY turn on and off campaigns when you need more leads.
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Focusing on Metrics That Matter

Using Paid Search to increase visibility, traffic, or conversions.

Impressions and clicks are types of bid strategies that drive mass visibility or traffic to your website. The value of your ad spend is determined by performance stats such as impressions or clicks, measured by units cost-per-1000-impressions (CPM) or cost-per-click (CPC).

A Conversions bid strategy measures valuable actions within your ads and on your website. This strategy attempts to show your ads to people more likely to convert. The value of your ad spend is determined by the number of Conversions, measured by units cost-per-conversion (CPA “action” or “acquisition”).

These key performance indicators (KPIs) are critical to the success of paid search ads.

Measuring, evolving, improving. Takes time.

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Partnering with RJL Web Marketing

Partnering with RJL Web Marketing

10+ years experience in internet marketing and website admin for real companies.

Companies hire RJL Web Marketing for extensive knowledge and management of their web properties.

A fractional executive is a home run for many companies. I work with a variety of businesses from new start-ups to established companies, offering a web marketing service package including site build and management, ongoing site growth, and more!

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Online Marketing Services for Your Business

Let’s work together! I manage the digital marketing tools that best communicate your services online. The process is built to deliver results, attract new leads, grow sales, and cultivate repeat business.