Advertise, Search, Convert
PPC (Google Ads)
Paid Search advertising helps people find your business quickly when they’re searching in Google’s network: Search, Display, Gmail, YouTube, and Discovery. I’m an experienced and certified Google Ads specialist.
Paid search (PPC) is only available for full-service clients.
A Website & Internet Marketing Service
Tools in the Toolbox
Among the paid search tools and skillsets that I bring into your business.
PPC Starts With Your Website
Ads have to go somewhere, right? So, it begins with where we’re sending people… your website.
In order for Google to consider showing your ad(s), the campaigns need complete care. The landing page must adhere to best-practice on-page search engine optimization. From there, we work ahead to tailor your Google Ads to best promote that landing page through text, display, or discovery campaigns.
Google is far more likely to serve ads where landing page(s), keywords, and ad copy – in combination – are most likely to solve the searcher’s intent.
If you could simply pay money to be the #1 spot, how would local companies ever compete with global rank hunters? Google Ads works on the same principles as its search engine – providing the best possible results.
Example of Google Ads Components
Search & Display
Search and Display Ads aim to connect people when they’re searching for niche topics or services from your business. This strategy of paid advertising increases visibility and traffic from people searching for specific keywords that relate to your services. If your landing page is designed to solve their problem, then we want them to call, email, or contact.
Focusing on Metrics That Matter
Using Paid Search to increase visibility, traffic, or conversions.
Impressions and clicks are types of bid strategies that drive mass visibility or traffic to your website. The value of your ad spend is determined by performance stats such as impressions or clicks, measured by units cost-per-1000-impressions (CPM) or cost-per-click (CPC).
A Conversions bid strategy measures valuable actions within your ads and on your website. This strategy attempts to show your ads to people more likely to convert. The value of your ad spend is determined by the number of Conversions, measured by units cost-per-conversion (CPA “action” or “acquisition”).
These key performance indicators (KPIs) are critical to the success of paid search ads.
Measuring, evolving, improving. Takes time.
Partnering with RJL Web Marketing
10+ years experience in internet marketing and website admin for real companies.
Companies hire me for my tools and knowledge in website management and SEO best practices.
A fractional executive is a home run for many companies. I work with completely new start-up companies, from logo design onward, to established companies that need renovation, management, and ongoing growth.