Paid search ads promote links to specific landing pages. So, it begins with where we’re sending people.
In order for Google to consider showing your ad(s), the campaigns need complete care. The landing page must adhere to best-practice on-page search engine optimization. From there, we work ahead to tailor your Google Ads to best promote that landing page through text, display, or discovery campaigns.
Google is far more likely to serve ads where landing page, keywords, and ad copy in combination are most likely to solve the searcher’s intent.
If you could simply pay money to be the #1 spot, how would local companies ever compete with global companies? Google Ads works on the same principles as its search engine – providing the best possible results. Budget is a factor when learning how much it takes to compete against your competitors for position. After all, it’s an auction.
Clients are responsible for Google Ads budgets. It’s my job to manage that budget, as an investment manager.