Advertise, Search, Convert

PPC (Google Ads)

Paid Search advertising helps people find your business quickly when they’re searching on Google. I’m an experienced and certified Google Ads specialist with years of paid, display, and retargeting campaign work. Paid search is a component of my complete service package.

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Website & Marketing Service

Website
Design

Complete
SEO

PPC Paid
Search

Content
Marketing

Tools in the Toolbox

Among the paid search tools and skillsets that I bring into your business.

rjl web marketing website toolbox tools google ads
rjl web marketing website toolbox tools google tag manager
rjl web marketing website toolbox tools wpforms wordpress
rjl web marketing website toolbox tools adobe

Continuing Education

Staying up-to-date on managing effective Google Ads campaigns.

verify rjl web marketing google ads ppc paid search campaign certificate 2022
verify rjl web marketing google ads ppc paid display campaign certificate 2022

Successful PPC Campaigns Start With The Landing Page

Paid search ads promote links to specific landing pages. So, it begins with where we’re sending people.

In order for Google to consider showing your ad(s), the campaigns need complete care. The landing page must adhere to best-practice on-page search engine optimization. From there, we work ahead to tailor your Google Ads to best promote that landing page through text, display, or discovery campaigns.

Google is far more likely to serve ads where landing page, keywords, and ad copy in combination are most likely to solve the searcher’s intent.

If you could simply pay money to be the #1 spot, how would local companies ever compete with global companies? Google Ads works on the same principles as its search engine – providing the best possible results. Budget is a factor when learning how much it takes to compete against your competitors for position. After all, it’s an auction.

Clients are responsible for Google Ads budgets. It’s my job to manage that budget, as an investment manager.

Example of Google Ads Components

rjl web marketing ppc pay per click ads example
rjl web marketing website toolbox google ads

Search & Display

Search and Display Ads aim to connect people when they’re searching for niche topics or services from your business. We may utilize your Ad Spend for performance statistics like clicks, impressions, or conversions. This strategy of paid advertising increases visibility and traffic from people searching for specific keywords related to your services in your area. If your landing page is attractive and it looks like you can solve their problem, then we want them to call, email, or contact for sales. Ultimately, the goal is sales, but it only comes with due diligence from the beginning to the end.

  • STRATEGIZE BIDS for mass visibility, website clicks, or conversions.
  • EASILY track and measure results.
  • QUICKLY turn on and off campaigns when you need more leads.
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ppc paid search local service ads by rjl web marketing websites marciniak realtor example
rjl web marketing website toolbox google local service ads badge

Local Service Ads

Local Service Ads help you connect with people who search for your specific services, and you only pay if a customer calls or messages you. This is a specific strategy of paid advertising that aims to attract higher-quality leads within your local service area, and who have higher intent to convert.

  • PAY PER LEAD, rather than per click, impression, or conversion.
  • BUILD TRUST with Google Screened and Google Guarantee badge.
  • BE INCLUDED in more voice search results.
Get Started
ppc paid search local service ads by rjl web marketing websites marciniak realtor example

Focusing on Metrics That Matter

Using Paid Search to increase visibility, traffic, or conversions.

Impressions and clicks are types of bid strategies that drive mass visibility or traffic to your website. We determine the value and ROI of your ad spend by the number of impressions or clicks, which translates to cost-per-1000-impressions (CPM) or cost-per-click (CPC).

Conversions bid strategy measures valuable actions within your ads or on your website. This strategy attempts to show your ads to people most likely to convert. Code is added to the phone numbers, email addresses, and contact forms on your website. When someone from your ad triggers one of those actions, that’s a measurable conversion. We determine the value and ROI of your ad spend by the number of Conversions, which translates to cost-per-conversion (CPA “action”).

Key performance indicators (KPI) are critical to the success of paid search ads. With history, we can evolve for the future. Over time, I work to 1) get leads coming in and 2) lower the price of CPM, CPC, CPA. Higher activity for a lower price.

Measuring, evolving, improving. Takes time.

ppc paid search local service ads by rjl web marketing website metrics kpi google ads dashboards

Partnering with RJL Web Marketing

10+ years experience in internet marketing for real companies.

Companies hire me for my knowledge and experience in website management and search engine best practices.

A fractional executive is a home run for many companies. I work with completely new start-up companies from logo design and beyond to established companies that needed renovation and ongoing growth.

See My Services
rjl web marketing website design client lovett custom gutters logo
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rjl web marketing website design client lucas motorworks
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Online Marketing Services for Your Business

Let’s work together! I manage the digital marketing tools that best communicate your services online. The process is built to deliver results, attract new leads, grow sales, and cultivate repeat business.

Contact Me Today!