Using Paid Search to increase visibility, traffic, or conversions.
Impressions and clicks are types of bid strategies that drive mass visibility or traffic to your website. We determine the value and ROI of your ad spend by the number of impressions or clicks, which translates to cost-per-1000-impressions or cost-per-click.
Conversions bid strategy measures actions of value on your website. Code is added to the phone numbers, email addresses, and contact forms, then the metric calculates when someone from one of your ads triggers one of those actions. We determine the value and ROI of your ad spend by the number of Conversions, which translates to cost-per-conversion. This strategy focuses to show ads to people more likely to convert.
Key performance indicators (KPI) are critical to the success of paid search ads. Without data, we can’t evolve for the future. They allow me to work for your unique business goals, whether we’re looking to achieve the most visibility, website visits, or leads.