Advertise, Search, Convert

Campaign on Search

Campaign on Search

Paid Search advertising helps people find your business quickly when they’re searching on Google. I’m an experienced and certified Google Ads specialist with years of paid, display, and retargeting campaign work. Paid search is a component of my complete service package.

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Web Marketing Service Package

Website Design

Complete
SEO

PPC Paid Search

Email Marketing

Email & List

Successful PPC Campaigns Start With The Landing Page

Paid search ads promote links to specific landing pages. So, we begin with “where does the ad link to?”

If you could simply pay tons of money to be at the top of a search engine, how would local companies ever compete with global companies? Google Ads algorithms still work on the same principles as its organic search – providing their users (the same customers as yours) with the best possible results. Budget is a factor when learning how much it takes to compete against your competitors for the top spots. After all, it’s an auction.

The biggest benefit of paid search is your company’s appearance at the top of the search engine results page.

In order for Google to consider your ads for the top spot, the campaigns need complete care beginning with the landing pages, which must adhere to best-practice on-page search engine optimization. Google is far more likely to serve an ad where landing page, keywords, and ad copy that best solve the searcher’s intent.

Example of Google Ads Components

rjl web marketing ppc pay per click ads example
rjl web marketing website toolbox google local service ads badge

Local Service Ads

These help you connect with people who search on Google for the specific services you offer, and you only pay if a customer calls or messages you. This is a specific strategy of paid advertising that attracts high-quality leads from people searching exactly for the service your business offers within your local service area.

  • PAY PER LEAD, rather than per click, impression, or conversion.
  • BUILD TRUST with Google Screened and Google Guarantee badge.
  • BE INCLUDED in more voice search results.
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ppc paid search local service ads by rjl web marketing websites marciniak realtor example
rjl web marketing website toolbox google ads

Search & Display

These help you connect with people who search on Google for niche topics related to the services you offer. Your budget may be used on the number of clicks, impressions, or conversions depending on the campaign goals. This specific strategy of paid advertising focuses more on the visibility and traffic of people searching for specific keywords related to your services in your area.

  • STRATEGIZE BIDS for mass visibility, website clicks, or conversions.
  • EASILY track and measure results.
  • QUICKLY turn on and off campaigns when you need more leads.
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ppc paid search local service ads by rjl web marketing websites marciniak realtor example

Focusing on Metrics That Matter

Using Paid Search to increase visibility, traffic, or conversions.

Impressions and clicks are types of bid strategies that drive mass visibility or traffic to your website. We determine the value and ROI of your ad spend by the number of impressions or clicks, which translates to cost-per-1000-impressions or cost-per-click.

Conversions bid strategy measures actions of value on your website. Code is added to the phone numbers, email addresses, and contact forms, then the metric calculates when someone from one of your ads triggers one of those actions. We determine the value and ROI of your ad spend by the number of Conversions, which translates to cost-per-conversion. This strategy focuses to show ads to people more likely to convert.

Key performance indicators (KPI) are critical to the success of paid search ads. Without data, we can’t evolve for the future. They allow me to work for your unique business goals, whether we’re looking to achieve the most visibility, website visits, or leads.

Measuring, evolving, improving. Takes time.

ppc paid search local service ads by rjl web marketing website metrics kpi google ads dashboards

Work With RJL Web Marketing

Trusted by great local business owners.

A full-time employee and larger marketing agencies are costly and come with overhead. Service business owners desire an online footprint that they can participate in, but they don’t know the web mechanics or have the time to do it themselves.

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Online Marketing For Your Real World Services

Let’s work together! I manage the digital marketing tools that best communicate your services online. The process is built to deliver results, attract new leads, grow sales, and cultivate repeat business.

Contact Me Today!