Expert, Authoritative, Trustworthy

Expand Your Reach

Expand Your Reach

Content marketing and search engine marketing (SEM) involves teaching people about all the topics surrounding your service or trade. By expressing your expertise online, you appear as a knowledgeable authority. Showing authority builds trust and significantly increases the chance for customers to choose you.

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A full-service package of web marketing services.

Website Design


Complete SEO

PPC Paid Search

Content Marketing




PPC Paid


The Benefits of Content & Search Engine Marketing (SEM)

The Benefits of Content &
Search Engine Marketing (SEM)





Social & Email

Website Content, Organic, & Search Engine Marketing

Putting your best foot forward for people to find you online.

People query long-tail phrases for their specific problems online and in voice search. The high-level category of your business isn’t always in their search terms, but there are likely keywords that relate to your company’s services and how you can help them.

Your core website structure: homepage, about, services, and contact pages offer well-rounded abstracts about your company; however, you can’t jam the entirety of your expertise into five or six pages. You also can’t assume that those pages will rank well for the various niche topics.

I build upon and dive deeper into those topics. Then, we link them throughout your website, tie them into your site map, allow search engines to crawl and serve them, leverage them in your social media and email channels, and get other people and websites to share/link them.

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Expanding Your Online Market Share

A larger piece of the pie = a better chance of being found.

Online market share is how many people are talking about your business. This includes competitors, practitioners, hobbyists, and on-lookers. There is a massive opportunity if your competitors aren’t putting their expertise online or there is low competitive volume for your niche. More pages about your expertise can:

  • Significantly increase the chance for someone to find you.
  • Allows your business a chance to express the expert’s way to solve the problem.
build your content and search engine marketshare growth with rjl web marketing

Search Engines
EAT Up Quality

Expertise, Authority, Trustworthiness

Search engines, like everyone else, want quality content that describes and depicts your expertise, authority, and trustworthiness in your service or trade.

Conversation Efficiency

Stop repeating yourself.

Shorten your conversations by getting to the point in a few sentences, then offering a link to further explain your expertise.

Social & Email Firepower

Balanced marketing strategies.

You will thrive in these other web marketing activities with content that comes directly from the expert.

Frequently Asked Questions


Anyone who promises such is either ranking you for content that nobody is searching for or boldface lying to you to sell you something.

If search engine algorithms were common knowledge, how would anyone compete against those with the most money? Algorithms are also AI that evolves! You can increase the likelihood for one specific page to rank with due diligence in:

  • Best-practice on-page search engine optimization
  • Performance/optimization (the individual page and website)
  • A history of traffic (the individual page and website)
  • And simply, how likely search engines think that your page will solve for the searchers intent

For a page (or a specific thought) to rank well, you need to dedicate a page to explaining the topic completely and expertly.

The core pages of your website are high-level abstracts about your company’s services. If a specific topic is packed into a page with other near-neighbor topics, and perhaps at the bottom of the page, you shouldn’t expect that topic to rank well and significantly decreases the likelihood that people can find you.


Colleges are increasingly moving to online platforms. YouTube publishers make thousands of hours of content per minute. Your competitors, companies like yours, or practitioners are regularly expanding their websites and web presence. If someone wants to learn your profession, they’ll find a massive community online to teach them the expertise and tools necessary to perform your job.

Potential customers don’t want to learn how to do your job, they want to see that you’re the expert prior to making a contact or to validate prior conversations.


When is the best time to plant a tree? 10 years ago, but also right now. The internet will continue to expand. It’s time to put your footprint down.

Yes, but no.

A knowledgebase, learning center, or journal is technically a blog but on a professional level that intertwines high-shelf-life content with your core site structure.

This topic involves a deeper conversation on the differences between low- and high-shelf-life content. Perennial content vs. evergreen content.

In search engine marketing, we put your expertise online for organic consumption and long-term digestion. Together, we’ll work to create content that withstands time. You commonly see low-shelf-life content served in social or email channels.

Business owners who genuinely believe…

When you get down it, we all have the same purpose: to help other people through our passion. The greatest task we have in life is to share the knowledge and skills we accumulate. That’s what I do here. That’s what we’ll aim to do for you.

Tools in the Toolbox

Among the content & SEM marketing tools and skillsets that I bring into your business.

rjl web marketing website toolbox tools google
rjl web marketing website toolbox tools textbroker
rjl web marketing website toolbox writerzen
rjl web marketing website toolbox tools grammarly

Work With RJL Web Marketing

Trusted partner with great business owners.

I help local service companies grow their visibility online offering web marketing services.

A fractional executive is a home run in comparison to the overhead of a full-time employee or marketing agency. I work directly with service business owners to create and expand their online footprint and reputation to generate leads.

See Your Service Package
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Online Marketing For Your Real World Services

Let’s work together! I manage the digital marketing tools that best communicate your services online. The process is built to deliver results, attract new leads, grow sales, and cultivate repeat business.

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