Expand your reach by growing your website.
Search engine marketing (SEM) or “content marketing” involves teaching people about all topics surrounding your company, products, services, and culture. By expressing your expertise online, you appear as a knowledgeable authority, which helps build trust with new and existing customers.
A Website & Internet Marketing Service
The Benefits of Content & Search Engine Marketing (SEM)
The Benefits of Content &
Search Engine Marketing (SEM)
Website Content, Organic, & Search Engine Marketing
Typically, people search for solutions to their very specific problems, and your business name isn’t often in that search. But keywords or topics that relate to their needs are often in the search.
The core pages of a website (homepage, about, contact, service, etc) offer a great, broad abstract about what you do. But you can’t assume that those broad topics are enough to beat out a competitor who’s talking in-depth about all their expertise. And if they’re not talking about specific topics, then you have an opportunity!
Tools in the Toolbox
Among the content & SEM marketing tools and skillsets that I bring into your business.
Larger properties are more easily found.
You have a great opportunity if your competitors aren’t expanding their website to talk about niche topics relating to your business, industry, products, or services. More pages about your business will:
- Significantly increase the chance for someone to find you
- Allow your business to express why you’re the right solution to the problem
- Give you more firepower for other web marketing activities
EAT Up Quality
Expertise, Authority, Trustworthiness
Search engines, like everyone else, want to see that you’re the best before reaching out. We expand your website regularly to describe and depict your expertise, authority, and trustworthiness.
Stop repeating yourself.
Shorten your conversations by getting to the point and offering a link for people to read deeper into the topic.
Social & Email Firepower
More marketing strategy.
Get more out of your content by sharing it via email or through social media marketing strategies.
Frequently Asked Questions
Partnering with RJL Web Marketing
10+ years experience in internet marketing and website admin for real companies.
Companies hire me for my tools and knowledge in website management and SEO best practices.
A fractional executive is a home run for many companies. I work with completely new start-up companies, from logo design onward, to established companies that need renovation, management, and ongoing growth.