rjl web marketing rob lucas headshot no background

Content Marketing

Expand your reach by growing your website.

Search engine marketing (SEM) or “content marketing” involves teaching people about all topics surrounding your company, products, services, and culture. By expressing your expertise online, you appear as a knowledgeable authority, which helps build trust with new and existing customers.

web marketing is a paperless business

Website & Internet Marketing Management Service

Website & Internet Marketing
Management Service

Website
Design

Complete
SEO

PPC Paid
Search

Content
Marketing

Inbound Marketing

Website Content, Organic, & Search Engine Marketing

Typically, people search for solutions to their very specific problems, and your business name isn’t often in that search. But keywords or topics that relate to their needs are often in the search.

The core pages of a website (homepage, about, contact, service, etc) offer a great, broad abstract about what you do. But you can’t assume that those broad topics are enough to beat out a competitor who’s talking in-depth about all their expertise. And if they’re not talking about specific topics, then you have an opportunity!

Expand Marketshare

Larger properties are more easily found.

You have a great opportunity if your competitors aren’t expanding their website to talk about niche topics relating to your business, industry, products, or services. More pages about your business will:

  • Significantly increase the chance for someone to find you
  • Allow your business to express why you’re the right solution to the problem
  • Give you more firepower for other web marketing activities
build your content and search engine marketshare growth with rjl web marketing

Search Engines
EAT Quality

Expertise, Authority, Trustworthiness

Expand your website and continually find new ways to show your expertise, authority, and trustworthiness.

Efficient
Conversations

Stop repeating yourself.

Shorten your conversations by getting to the point and offering a link for people to read deeper into the topic.

More Marketing
Firepower

More mileage.

Get more mileage from your content. Use it in other strategies like social and email marketing.

Frequently Asked Questions

Would there be any competition if everyone knew how search engine algorithms work? How about companies with the largest budgets? Search engines also evolve! You can increase the likelihood for any specific page:

  • Performance/optimization
  • Ongoing activity and traffic
  • Write for people, not algorithms
  • Solve for the search intent

No.

If someone wants to learn something, they will find it online. Potential customers don’t want to learn how to do your job, but they want to see that you’re the expert, which develops trust and creates confidence in working with you.

It’s never too late.

People will always be searching online for the services they need.

Yes, but not exactly.

Search engine marketing (or inbound marketing) means we’re creating content that’s interesting and relevant to your business, displays expertise, and creates trustworthy connections. One of many goals for expanding your website is to curate a digital salesperson that can work for your business around the clock.

Your company (like most) is a vast discipline with services, products, a culture, and a story. There’s always room to discuss your business, services, and products.

“The best salespeople in the world actually empower the customer to buy and help them envision their future with their product or service. Forget selling, focus on what the customer buys.”

– Implementing Value Pricing by Ronald J. Baker (pg. 41)

Partnering with RJL Web Marketing

Partnering with RJL Web Marketing

10+ years experience in internet marketing and website admin for real companies.

Companies hire RJL Web Marketing for extensive knowledge and management of their web properties.

A fractional executive is a home run for many companies. I work with a variety of businesses from new start-ups to established companies, offering a web marketing service package including site build and management, ongoing site growth, and more!

web marketing solutions mobile websites graphic

Online Marketing Services for Your Business

Let’s work together! I manage the digital marketing tools that best communicate your services online. The process is built to deliver results, attract new leads, grow sales, and cultivate repeat business.