Search engines watch your reputation.
Website networking is similar to in-person networking. Who your website associates with can affect your search engine ranking. That’s why you’ll frequently see marketers promoting the use of tools like SEMRush, profile management (i.e Google MyBusiness), reputation management (i.e Reviews), and listing management (i.e Yext).
A cohesive strategy of inbound and outbound links allows search engines to see your network.
People are naturally drawn to other people of social influence, and search engines are similar. Strategically integrating partners or distributors into your website, and getting your website into their spaces makes you look more authoritative, networked, and attractive.