Positioning Your Business Online
Positioning Your Business Online
Search engine optimization (SEO) is everything you do to continually improve your visibility on search engines. SEO ingrains itself in most web marketing activities, but it’s most commonly used in reference to websites. Great SEO paves the way for most web marketing activities.
SEO is a vast methodology, but it’s basically the combination of three things:
- The tools used in your website’s engine (software choices)
- The methodologies of your contractor/consultant (someone’s skillset)
- The ongoing activity of website growth (this is where most companies fail)
SEO methodologies and habits vary among web professionals, which is why it’s difficult to “trust” someone selling you SEO. I don’t line-item SEO in my agreements, but clients expect my best practices, always. I’m transparent about the tools I use in my engines, and I frequently share details with clients.
A Website & Internet Marketing Service
How Can SEO Help Your Business?
Search engines need to be able to find you online.
What is SEO? Search Engine Optimization is an umbrella term that encompasses all online activity. Most commonly, SEO is mentioned alongside websites because your website is the most critical and most controllable component of your overall SEO.
- A lean website engine; keeping it up-to-date
- A clean, easy to navigate site map
- On-page title architecture, keyword densities, and image optimization
- Actively growing your website with search engine marketing
- External activities like reputation through online reviews
- Profile management and directory networking
- to name a few…
I work to position your business so it’s more optimized to appear on search engines. Also, when people are searching for topics that relate to your business, your company can push out the noise (or competitors).
Check out these three SEO marketing strategies for your business.
SEO Tactics For Your Website
Short, simple, and relevant! SEO-friendly domain names can generally make it easier for people and search engines to find you.
I have over 10 years of writing, proofing, and publishing SEO-rich pages that balance appealing to customers and search engines.
Every page goes through a 20-point analysis tool including keyword density, total word count, title tags, and rich snippet optimization.
The art of organizing your website and creating links between people so people (and search engines) understand how topics relate.
Build Local Links
Getting other reputable players in your industry to link to your website improves your authority and trustworthiness.
Content decays! Refresh content as it ages, as your methods change, and as your business detail changes.
Tools in the Toolbox
Among the SEO tools and skillsets that I bring into your business.
Great SEO Networking
Search engines watch your reputation.
Website networking is similar to in-person networking. Who your website associates with can affect your search engine ranking. That’s why you’ll frequently see marketers promoting the use of tools like SEMRush, profile management (i.e Google MyBusiness), reputation management (i.e Reviews), and listing management (i.e Yext).
A cohesive strategy of inbound and outbound links allows search engines to see your network.
People are naturally drawn to other people of social influence, and search engines are similar. Strategically integrating partners or distributors into your website, and getting your website into their spaces makes you look more authoritative, networked, and attractive.
Partnering with RJL Web Marketing
10+ years experience in internet marketing and website admin for real companies.
Companies hire me for my tools and knowledge in website management and SEO best practices.
A fractional executive is a home run for many companies. I work with completely new start-up companies, from logo design onward, to established companies that need renovation, management, and ongoing growth.