Organize, Network, Rank

Rank on Search

Rank on Search

Search engine optimization (SEO) is the cornerstone of digital marketing today. Everything behind the content on screen and how your website network with other websites affects your ability to show up when people are searching for your solutions to their problems.

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Website Design


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Email & List

How SEO Helps Local Businesses

In order for people to find you online, search engines need to be able to find you first.

It’s no secret that people are online, and you understand the importance of being visible to your customers where they’re searching for your services. Google still dominates the search engine space, but that doesn’t discredit the other players in the game (Yahoo!, Bing).

A search engine is a product of a company, and we are the users. They want to provide the very best results because if they don’t, people won’t use their product. It’s the same concept as our local services businesses!

So, search engine optimization is the art and practice of tailoring every single page (and networking the website as a whole) so search engines will recommend you to their users. SEO care significantly increases the likelihood that they choose to show your page over your competitor’s.

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Approaches to SEO

Domain Name

Choosing an SEO-friendly domain name will affect all marketing activities including search engine optimization.

Cornerstone Content

I have over 10 years of writing, proofing, and publishing SEO-rich pages that balance appealing to customers and search engines.

On-Page SEO

Every page goes through a 20-point analysis tool including keyword density, total word count, and title tags before a page launches.

Pillar Page

The art of organizing and creating links between your mounds content so people (and crawlers) understand how niche topics relate.

Build Local Links

Driving backlinks to your website is crucial to increasing your domain authority and helping you to rank higher in search engines.

Refreshing Content

Does an individual page need daily or weekly SEO work? Probably not. Should we refresh SEO and content in general – yes!

Search Engine Optimization That Integrates

Search engines are watching your website and who you associate with.

Website networking is just like in-person networking. Who your website associates with will affect your search engine ranking. That’s why you’ll frequently see marketers promoting the use of integrated tools like profile management (i.e Google MyBusiness), reputation management (i.e Google Reviews), and directory management.

People are naturally drawn to other people of social influence. Search engines are the same! Integrating your other marketing spaces and having a healthy strategy of inbound and outbound links (other websites linking your topic), search engines will see your content as authoritative and more likely to serve your specific page when the specific topic is in someone’s search query.

seo search engine optimization services to have your service business appear on google and mobile voice search

Work With RJL Web Marketing

Trusted by great local business owners.

A full-time employee and larger marketing agencies are costly and come with overhead. Service business owners desire an online footprint that they can participate in, but they don’t know the web mechanics or have the time to do it themselves.

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Online Marketing For Your Real World Services

Let’s work together! I manage the digital marketing tools that best communicate your services online. The process is built to deliver results, attract new leads, grow sales, and cultivate repeat business.

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