Organize, Network, Rank

Rank on SearchNetwork Your WebsiteDevelop A Reputation

Rank on Search

Search engine optimization (SEO) is the cornerstone of digital marketing today. Everything behind your brand’s online presence affects your business’s ability to show up on search engines.

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A full-service package of web marketing services.

Website Design

Complete
SEO

Complete SEO

PPC Paid Search

Content Marketing

Content
Marketing

Website
Design

Complete
SEO

PPC Paid
Search

Content
Marketing

How SEO Helps Local Businesses

Search engines need to be able to find you online before people can.

What is SEO? You and your business have a reputation in the real world. What you do. Who you interact with. What you’re involved in. Your personal network of all things: family, friends, business, personal healthy. SEO is a similar concept – it’s all those things about your business online.

Search engine optimization is the art and practice of tailoring every single page, how individual web pages map to the overall map of your website, networking your website with other websites, and expanding your online presence through the use of tools like your website, social media, online listings, and email marketing.

I work to best position your business so search engines are more likely to recommend you to their users, and you have consistent brand information across the web. It’s proven that SEO due diligence increases the likelihood that search engines will choose to show your business.

A search engine is a service, and people are the users. They want to provide the very best results because if they don’t, people won’t use their service. It’s the same concept as your business!

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A Few SEO Tactics

Domain Name

Choosing an SEO-friendly domain name will affect all marketing activities including search engine optimization.

Cornerstone Content

I have over 10 years of writing, proofing, and publishing SEO-rich pages that balance appealing to customers and search engines.

On-Page SEO

Every page goes through a 20-point analysis tool including keyword density, total word count, and title tags before a page launches.

Pillar Page

The art of structuring your website and creating links between internal content so people (and crawlers) understand how topics relate.

Build Local Links

Getting other reputable websites to link to your website increases your domain authority and helps you to rank higher in search engines.

Refreshing Content

Do individual pages need SEO work daily? Probably not. Should we refresh content as it ages – yes!

Tools in the Toolbox

Among the SEO tools and skillsets that I bring into your business.

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rjl web marketing website toolbox tools yoast schema org
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Search Engine Optimization That Integrates

Search engines are watching your website and who you associate with.

Website networking is similar to in-person networking. Who your website associates with can affect your search engine ranking. That’s why you’ll frequently see marketers promoting the use of tools like profile management (i.e Google MyBusiness), reputation management (i.e Reviews), and listing management (i.e Yext).

People are naturally drawn to other people of social influence. Search engines are the same. Strategically integrating your marketing spaces into a cohesive strategy of inbound and outbound links will help search engines see how all the pieces of the puzzle fit together. It makes you look more authoritative. It increases the likelihood that they can and will serve you in a search query.

Content marketing and search engine marketing (SEM) play a vital role in your company’s overall marketing strategy too.

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Work With RJL Web Marketing

Trusted partner with great business owners.

I help local service companies grow their visibility online offering web marketing services.

A fractional executive is a home run in comparison to the overhead of a full-time employee or marketing agency. I work directly with service business owners to create and expand their online footprint and reputation to generate leads.

See Your Service Package
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Online Marketing For Your Real World Services

Let’s work together! I manage the digital marketing tools that best communicate your services online. The process is built to deliver results, attract new leads, grow sales, and cultivate repeat business.

Contact Me Today!