First, thank you for showing interest in developing your web marketing department. I may throw a lot of things your way, but I’m trying to be honest and transparent. I wrote this as one of my onboarding articles to help manage expectations.
Many business owners are unfamiliar with digital marketing tools and practices. After all, you can’t hold in your hands what we’re building. We’re building non-physical, intangible online spaces with the goal of lead generation to grow your business. That’s a mouthful.