WordPress is the framework of your website, like the internal carpentry of your house or the bones beneath your skin.
It’s open-source software/tool, meaning I install it onto the domain (your URL). As a content management tool, I use it to organize pages, posts, media libraries, and the higher-level functions/settings of your website.
Your WordPress site consists of the following:
- WordPress Core installation
- WordPress plugins
- WordPress themes
- Images and files
- Additional files and static web pages
All of these are used in various combinations to generate your website.
As the middle section of the pyramid above, it connects to most website relations like caching, security, coding languages, marketing, search engine optimization, social media, graphic design, and every endless idea from the bottom pits of coding to the front-end customer experience. Many high-level business tools (i.e Salesforce, HubSpot, Quickbooks, email marketing tools, etc) have WordPress integrations. For a tool that manages +40% of all websites, do you expect anything less? WordPress is a nearly endless topic that’s constantly evolving.
Here’s an example of a nearly-empty dashboard to give you an idea of what it looks like under the hood.
What’s the difference between WordPress.com and WordPress.org?
A hobbyist or very-small DIY website owner might use this tool like one might use Wix or Squarespace. It’s more similar to a blogging tool; an all-in-one DIY system for those with less technical abilities, fewer business goals, or no business tools that need integration.
Professional developers or website managers like myself will take the core files, install them onto a domain (URL), then build from there.
- We leverage a theme or any of the thousands of plugins to customize the user experience and higher-level business goals.
- We can connect other third-party tools (analytics tracking, online advertising, contact behavior flows, customer journeys, email marketing, and so many more).
WordPress website designers are in-demand because this tool offers businesses great scalability, customization, and integrations.