Getting Your Business in More Places Online
The online space is diverse. Potential customers could be looking for your services in many corners of the internet. So, having a business profile on reputable websites is essential. One of the many goals of web marketing is for your business to be seen where potential customers are looking. It’s horribly inefficient to attempt to create a profile (or open an account) with every major online listing site, and Yext makes this happen for all major listing sites.
The value play is that being on more diverse sites gives you more visibility. Without a profile, you have no chance of being seen by people who use that site. Another value play is that we control your business detail on those profiles. This allows us to present consistent information about your business across the web. In some cases, the public (people) or web crawlers could automatically create profiles or update your business information if you as the business do not.
As the web space continues to grow, you’ll see more online listing websites that “niche down” to attract higher quality, but smaller groups of people.
Online Listings, Consistency, and the Effect On SEO
One of many aspects of search engine optimization is the consistency of information across profiles. How do you feel about the consistency of your business detail across your current listings? As an owner, do you even know? You can expect RJL Web Marketing to monitor and control this.
If a potential customer visits you on Google and sees your address differently than on Facebook, what does that do to your credibility? Does it increase or decrease the likelihood of them diving into your other content or reaching out to engage in sales?
If a potential customer visits you on Bing and your business hours aren’t accurate, what kind of experience is there when they call, expecting to talk to a person, but there’s no one there?
How do you think search engines and web crawlers feel about your credibility. Do you think they’ll be more or less likely to serve your business on search engines or voice search if they see discrepancies in your details?
Consistent information across online listings is one of many SEO best practices. Yext allows us to complete this work effectively and efficiently.
The point is that we can make a task more efficient. Isn’t that what we all want in our tools?
This tool is only available for clients engaging in full-service management.